Millennials and Gen Z want to save animals, but their financial habits stop them. The Feral Financial Hotline show will get them reconsidering where to put their money.
The campaign revolves around the Feral financial hotline, a comedy call in show where aspiring donors call in for advice and pep talks for how to afford donating to ASPCA soon.
Powerhouse comedian Sarah Sherman and her retired accountant uncle Alan as her sidekick host, cultivate a weird and wholesome campaign. Wholesome and weird is the perfect recipe to hold attention, and keep people feeling emotionally safe when reminded over and over, animals need our help.
A comedy advice hotline makes the financial habit changing call to action feel less scary, and more like an inclusive inside joke.
Character bios
I’d like to redo this copy. Can I just throw it on b roll from one of the easy to edit clips above? thoughts?
Calling out donors by daring them to call us.
ASPCA is dropping phone booths with a direct line to our Feral financial hotline to spread awareness about this new show that has all the big hearted watching and calling.
Delivery-style robot cats roam public spaces with a ringing hot-line on their backs. A weird stunt sure to create social buzz. Sarah and Alan are ready to answer the call from whichever brave soul decides to answer the ringing cat robot phone.
