Gen Z and Millennials entering parenthood crave maintaining and growing their pre-parental expressive identity. Yet each aesthetically dorky baby product purchase slowly chips away at who they are, inside and out. Skip Hop rehabs parents sincere and unserious sense of self. Let’s use instagram ready visuals, and groupchat caliber text to remind parents to stay themselves.
DRIP PROOF DRIP
Art Directors - Abby Pallant and Laney Davis
Copywriter - Aaron Klopfer
Skiphop parents purchases are met with a pop-up inviting them to enter a PR Gift Card Giveaway.
With Nordstrom, Uber, Sheraton, and Care.com, each brand is a nudge to dress up, go out, and remember who they still are.
Since Pinterest is the go-to headquarters for cultivating a vibe, Skip Hop boards become a living hub of inspiration — helping parents discover fresh ideas, explore thoughtful styling tips, and shop products directly from their pins.
Skiphop